Your best window is the first weeks

A fresh listing gets its biggest burst of attention in the first two to three weeks. Price it correctly then and you capture that demand. Price it wrong and you waste your best shot on the wrong audience.

The market sets the price

Your yacht is worth what a ready buyer will pay, evidenced by recent comparable sales — not what you paid, spent or hope for. Aligning to that evidence is what actually sells the boat.

Priced right sells faster and for more

Counter-intuitively, a correctly priced yacht usually nets more than an over-priced one, because it sells while fresh and avoids the discounts that come with time on the market.